You need to provision hundreds of new devices each week. These need to be correlated with your custom asset administration and support system. Manual entry of the configuration URL is tedious and error prone.
Use of homing URL in the filename of the dull program when you download it or run it from a flash drive. You add support for the homing protocol to your administration web application, so that you can visually find newly provisioned devices and link them to the right asset, and customer.